Over the years, I have heard many times from individuals desiring success in SEO, the request could never gain approval as the resourced time was too great of a budget allocation or that an SEO vendor wasn't in the budget.
This is true to some extent as a full SEO campaign involves the strategic revision to information architecture, attention to SEO design factors, creation of quality content, a blueprint for a link-building initiative just to name a few items. These tasks can take a lot of time and the thought of this can leave many companies throwing SEO on the back burner.
For those of who you fit into this group, read on for eight simple quick SEO revisions that will allow you to potentially create positive affect with your organic search traffic.
For seasoned SEOs this is rather elementary information but should serve as a reminder of what should be a daily check for a site as they require so little time to assess and can be implemented rather quickly. In fact, you could tackle one of these items every day over your morning coffee and in a little more than a week create the opportunity for additional site traffic.
1. Review Your Robots.txt File; Assess Your Meta Robots TaggingIf you have a robots.txt file on your site, check by visiting /robots.txt. You may be surprised to find out you are withholding pages, folders, images, etc. from search engines that can drive traffic to your site.
Additionally, run a site scan with a tool such as Screaming Frog to assess if there are any pages on your site you are excluding via a meta robots tag. Both of these are a very quick fix if you do find issues.
Unknowingly tagged pages or robots.txt entries are usually the culprit of a developer who forgot to remove the designations when a new page rolled live or a previous site administrator who deemed the quality content unimportant for the masses.
2. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta DescriptionThis is both a conversion optimization and SEO tip. The new world of SEO is heavily focused on the message you send, whether it be search engines or users.
Google provides click-through rate data on landing pages and keywords in your Google Analytics account. You don’t think they are providing this data out of the kindness of their heart do you? They are interested in sites that feature enticing and relative search result displays for web users.
While you may have many landing pages with atrocious bounce rates, identifying the worst one or a few will allow you to revise them in a short span of time to reflect listing users want to click. Simply visit your Google Analytics account and traverse to the Traffic Sources-Search Engine Optimization-Landing Pages section. You can also perform this test through the Keyword dimension of this analytical area as well.
Ultimately, You are improving your site in the eyes of the search engine and you may retain some visitors at the same time.
3. Assess Canonicalization of Your DomainIt only takes a moment to rid yourself of one of the most common forms of duplicate content and link value dilution.
Do your site pages exist at www.example.com and example.com? If so then you need to create a permanent 301 redirect directing all non-www. site pages to the www. version pages of your site.
Search engines don’t want to see two versions of your content. It's helpful to combine the inbound link equity of these versions into one page as many people don't always target links to your www version of site pages.
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