You’ve probably noticed the surge in online video. It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it makes us all wonder if more video isn’t just what we need to stand out.
But there’s a difference in seeing the power of video and truly using video to push your brand further and make it more connected.
I sit in a lot of conversations about online video. It’s not only something I’m particularly interested in, but it’s something my agency considers a core and beloved part of our marketing mix. So I’ll admit, sometimes when I hear the current conversation about video I get a little stabby. Because while marketers are starting to understand how great video is, they’re not truly using it.
It’s time to push your video marketing to the max. Sure, video is a great vehicle for those unboxings, the product views, and your customer testimonials, but that’s not all video is capable of.
Below are five different ways to use video.
1. To Recognized Your AudienceHave you heard of Vsnap? If not, it’s a tool that allows you to record short video messages to share with your audience. The company views these video snapshots as a way for businesses to feel and act more human. And you know what? Vsnap actually practices what they preach.
- Every time someone follows Vsnap on Twitter, community manager Trish Fontanilla sends them a video recognizing them and saying thanks.
- When one of their community members tweeted they were having a bad day, Trish sent him a video message to cheer him up.
- (If someone is chatting about them on Twitter, Trish will hop into the conversation and say hello when it’s appropriate, of course).
Using video for customer support or just to say “thanks” may not be scalable or appropriate for every business, but when can you use video to be more human?
Maybe it’s a video sent at the end of an event you’ve hosted where you thank people for attending and invite them to keep in contact. Maybe it’s a video message when someone completes their first order. Or their 10th. Or after they’ve left an impactful blog comment. Look for opportunities to be human.
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