Search Engine Watch covers a lot on the topic of analytics. From using Advanced Segmentation to get a better idea of you “not provided” and “not set” traffic to a wide array of specific subjects that are invaluable for advanced users.
However, this post is intended for people who aren't sure where to start or specifically what the data means. This article will cover analytics from a beginner's perspective with explanations of five core areas, how to get to them, and what to look at while you're there.
Google Analytics is our analytics platform of choice for this post, though most solid analytics software will have similar functionality – you'll just have to hunt it down.
Need help with Google Analytics installation? Google covers how to install it here.
We'll start from the Google Analytics dashboard for your site.
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