As conference season approaches and content marketing receives more attention from marketers, combining content and conference strategies is of increasing importance to us all. My last article touched upon the importance of holistic content marketing strategies across all online marketing disciplines.
With SES London just a few days away, these tips can help you best make use of content marketing strategies in line with your event strategy.
Content Marketing Meets Demand Generation At ConferencesWhen people plan for events and conferences many people think first about specific event strategy – demand generation, networking, exhibit space, and sales goals. Conferences also provide an ideal environment to leverage creative content and align that with your demand generation goals. The end result is far more sales and a far more efficient return on your investment – no matter how big or how small.
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