Friday, February 15, 2013

Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

We discover, consume, and share digital content in radically different ways than we did five years ago. This fundamental change has been driven by the rapid adoption of social media and mobile devices.
Social media is both a content filter and a distribution channel. We discover and consume more content than ever because of social media.

What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.
In conjunction with social media’s impact on content discovery, the smartphones and tablets we carry around with us have expanded the time and spaces in which we read, watch, and share this content.

The net result of these changes is that we have more content to consume and more time to consume it in. Sounds like a win-win for consumers and marketers right?

Not so fast. The new reality is that the firehose of content consumers receive is highly filtered and curated through the digital connections consumers trust whether they be friends and/or subject matter experts. Look at your Facebook newsfeed or Twitter stream for examples of this.

Making your message stand out in the stream of content rolling past your target audience is a major challenge. So although we might be spending more time consuming and sharing content, marketers’ access to that time is increasingly limited.

In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hot topic among digital marketers these days. Content marketing involves creating unique content and driving discovery, engagement, and distribution of it through a combination of organic and paid channels.

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1 comments:

  1. SEO is an effective process by which better-quality traffic can be attracted to your website which can be generated by the way of improving your website ranking on the various search engines.
    What is white hat SEO

    ReplyDelete

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