Thursday, February 28, 2013

Social Signals & Search – Reading the Tea Leaves

Social media is a focal point for brands. One of the most compelling reasons is because their marketing team, agency and/or consultants have convinced them that being social is required to compete.
Brands are also pursuing social because search engines are paying attention to social signals.
This leads to two important questions:
  1. Do social signals matter to search? The simple answer is yes.
  2. How important are social signals in search? This is the burning question many are attempting to answer.
Due to the nature of search, there is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. So, as with any other new trend, we're left to dissect the information available to us and interpret it as we do for any other aspect of search. So, let’s take a look at what we have to work with.

Google and Social Signals

Google launched “social search” in 2009. Although Google's Distinguished Engineer Matt Cutts hasn't written about social signals as part of Google Plus Your World since January 2012, there is evidence that Google is paying close attention to social signals, on and off Google properties (Google+, YouTube, etc.).

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  1. Social media helps one to promote the business tactfully. Internet marketing has evolved so fast because it not only speeds up the process but also it saves enough time and money of the company.

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